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Pitlane 360 for DealerPeak

Give your DealerPeak CRM an agentic first-touch — Lead Concierge answers every lead under a minute and logs it back to the customer record.

Pitlane 360 integrates with DealerPeak CRM Center via credentialed REST + ADF/XML lead intake. Leads stream into DealerSchema in real time, Lead Concierge responds under 60 seconds, and every action posts back to the DealerPeak customer timeline as attributed activity — visible to BDC, sales and rooftop leadership.

Start your DealerPeak pilot See the workflow

Free 14-day pilot · Read-only trial available · Cancel any time.

DealerPeak CRM Center · Enterprise · Retail
Integration spec
Auth
Credentialed API
Launch time
5–7 business days
Data freshness
Realtime · webhook + ADF
Writeback
Full
Syncs in
  • ADF/XML leads (all sources)
  • Customer + household records
  • Rooftop + user directory
  • Deal + appointment status
Writes back
  • First-touch email + SMS responses
  • Follow-up tasks
  • Notes to customer record
  • Appointment holds
Our recommendation

Recommended

DealerPeak is a strong choice for multi-rooftop groups, but first-response time and lead follow-up cadence are still where gross gets lost. Pitlane's Lead Concierge closes that gap without changing your BDC's workflow — every action shows up inside DealerPeak as attributed Pitlane activity.

Best for
  • Multi-rooftop DealerPeak groups
  • Enterprise deployments with centralized BDC
  • Independents scaling past 150 leads/mo per rooftop
You'll need
  • Active DealerPeak CRM Center contract
  • REST API credentials + ADF endpoint
  • Named DealerPeak admin user
  • Rooftop / store IDs
How to sync it up

5–7 business days from kickoff to live agents.

Median rooftop launch
  1. 01
    Step 1

    DealerPeak API enablement

    We coordinate directly with DealerPeak's integrations team to enable REST credentials and confirm ADF endpoints for your rooftops. Typical turnaround is 3–5 business days.

  2. 02
    Step 2

    Connect + lead source mapping

    Map every ADF source (OEM, website, third-party marketplaces) so Concierge picks the right script per channel and rooftop.

    Different scripts per franchise brand and per lead source.

  3. 03
    Step 3

    Approval-first responses

    First 7 days: every Concierge reply queues in Approvals for your BDC manager. Once calibration is confirmed, flip to auto-send per source.

  4. 04
    Step 4

    Handoff + escalation rules

    Define when Concierge hands off to a human — hot intent, appointment requests, F&I questions, trade valuations, service escalations.

What it will look like

Live in your Command Center, writing back to DealerPeak.

Every read and write is scoped, audited, and reversible. Reps stay in your existing CRM—Pitlane is the agent layer on top.

Sub-60s first response
Every DealerPeak lead gets a personalized reply in under a minute — 24/7, across every rooftop.
Augments your BDC
Concierge handles first-touch and hands warm, qualified leads to reps with full context intact.
Response-time SLA, live
Every rooftop's response-time SLA rolls up in Command Center — attributed back to DealerPeak activity.
Native DealerPeak activity
Every action posts to the customer record as a named Pitlane user — nothing is hidden from your team.
Connected to DealerPeak
Realtime · webhook + ADF
Inventory sync
2,148 VINs · updated 14s ago
healthy
Leads webhook
12 in last hour · avg latency 1.2s
healthy
Pricing writeback
7 approved · pushed to DealerPeak
healthy
Photo & description sync
Merchandiser queue clear
healthy
Every write is DealerSchema-typed and one-tap reversible.
Capability matrix

What we support today with DealerPeak.

6/6
capabilities live today · 100% coverage
Live today
6
  • Lead ingest (all ADF sources)
    Tap for detail

    Webhook + ADF poll fallback

  • First-touch email + SMS writeback
    Tap for detail

    Logged as Pitlane user in DealerPeak

  • Task & note writeback to customer record
  • Appointment holds
    Tap for detail

    Beta — request access

  • Multi-rooftop rollups
    Tap for detail

    Rooftop + group hierarchy respected

  • Deal outcome sync
    Tap for detail

    For attribution + gross lift

On the roadmap
0
Nothing here yet.
SOC 2 Type II
Least-privilege service accounts, per-rooftop scoping.
Reversible writes
Every writeback is one-tap undo with full diff.
Live in a week
Median rooftop launch is 5–7 business days.
FAQ

DealerPeak, answered.

Does this replace DealerPeak?
No. Pitlane sits on top of DealerPeak — your CRM of record is unchanged. Concierge handles first-touch and logs everything back.
Will our reps see Concierge activity?
Yes. Every reply, task and note posts to the DealerPeak customer record as a named Pitlane user, fully attributed.
Can we deploy to a single rooftop first?
Yes — most groups pilot one flagship rooftop for 30 days before rolling out group-wide.
How does multi-rooftop rollup work?
Pitlane respects DealerPeak's group and rooftop hierarchy. Command Center rolls up KPIs by rooftop, region and group.
Do you support both franchise and independent stores?
Yes. Concierge scripts and Merchandiser guardrails are configurable per brand and per rooftop.
Free 14-day pilot

Turn on Pitlane 360 for DealerPeak this week.

We'll walk you through auth, mapping, and the first live approvals — no DMS switch required.

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