Elasticity-priced VINs, daily.
Pricing Scout runs a live elasticity model on every VIN, benchmarks the market, and recommends the price that maximizes gross without killing conversion — with the writeback baked in.
Free 14-day pilot · No DMS switch · Live in a week.
A repeatable loop, not a one-off script.
- 1
Model
Pull VIN cost, days-in-stock, market comps, and channel elasticity into a live gross curve.
- 2
Recommend
Propose a new price with projected gross Δ and lead-lift over the next 14 and 30 days.
- 3
Review
Routes to your approval queue with reasoning, market signals, and one-tap accept or edit.
- 4
Writeback
Pushes the new price to your DMS and every syndicated feed. Every change is logged.
What it reads, how it thinks, what it ships.
- VIN cost, pack, and holdback from your DMS
- Days-in-stock, age buckets, and stocking cost
- Live market comps within 250mi + national floor
- Your own 90-day price → lead conversion history
- Channel elasticity per source (AutoTrader, Cars, Meta, org.)
- Fits an elasticity curve per VIN, not a flat rule
- Weights recent comps 3× over 30-day comps
- Penalizes moves that historically killed your set-rate
- Respects the guardrails you set per make and bucket
- Scores each option on projected 14 & 30-day gross
- Recommended price with $ delta and % delta
- Projected gross Δ and lead-lift (14 / 30 day)
- Ranked market comps with links
- Branded PDF rationale for the UCD
- Approved changes written back to DMS + feeds
A real recommendation, not a dashboard to hunt through.
Every run posts a decision-ready card to your Command Center — with the math shown, the writeback pre-wired, and a one-tap path to approve, edit, or hold.
- Current price
- $29,995
- Recommended
- $28,450
- Delta
- −$1,545 (−5.2%)
- Projected gross Δ (30d)
- +$612 / unit
- Projected lead lift (14d)
- +38%
- Market position
- P42 → P18 in 250mi
Named plays, on a schedule you set.
Aged inventory sweep
Fresh-air pricing
Weekend market defense
Month-end push
Connect your DMS, pick the fleet, and Pricing Scout starts recommending inside an hour. Free 14-day pilot.
Elasticity model per VIN
Not a rule — a live curve trained on your rooftop's own conversion behavior.
Scenario mode
Compare two prices side-by-side with projected gross and leads over 14–30 days.
Downloadable rationale
Each recommendation comes with a branded PDF you can send to your used-car director.
Guardrails you set
Cap max delta per day, per bucket, per make. Nothing goes out of bounds.
“We ran Pricing Scout on 40 aged units. Two weeks later we'd moved 22 of them at better gross than my UCD forecast.”
Grab the Pricing Scout one-pager.
A single page you can forward to your GM, dealer principal, or ops lead — the workflow, the math, and the outcomes on one sheet.
- Inputs, reasoning, outputs
- Sample recommendation card
- Named playbooks & outcomes
The questions dealers ask us first.
Does it price new cars?+
Pricing Scout is optimized for pre-owned today. New-car MSRP and incentive stacking are on the roadmap.
What if I don't want auto-writeback?+
Approvals are on by default. You can auto-approve inside a delta band and require review outside it — per store.
How does it handle stale market data?+
Comps refresh every night; volatile markets get intraday refreshes. Every recommendation shows the freshness stamp.
Can we A/B test it?+
Yes — run Scenario Mode on a control group of VINs and export the impact report.
Reprice your aged units this week.
Connect your DMS, pick the fleet, and Pricing Scout starts recommending inside an hour. Free 14-day pilot.