Every VDP, magazine-grade.
Merchandiser inspects every VIN, writes the copy, tags the photos, flags the missing shot, and pushes clean packaging to your website and syndicated feeds — in the time it takes to grab a coffee.
Free 14-day pilot · No DMS switch · Live in a week.
A repeatable loop, not a one-off script.
- 1
Detect
New VIN in DMS or fresh photo set on the lot? Merchandiser picks it up automatically.
- 2
Enrich
Options decoded, package features called out, service history and Carfax merged in.
- 3
Write
Copy tuned to your brand voice — never boilerplate, never keyword-stuffed.
- 4
Publish
Pushes to your website, AutoTrader, Cars.com, Meta Marketplace, and Google Vehicle Ads.
What it reads, how it thinks, what it ships.
- Raw VIN + build sheet from DMS
- Lot photos (interior, exterior, engine, options)
- Carfax / AutoCheck history report
- Your dealer brand voice guide + top VDPs
- Live incentive and package data
- Decodes option codes into human-readable packages
- Ranks selling points by what your buyers click on
- Cross-checks copy against actual photo evidence
- Fills package gaps only when data is verified
- QCs photos for angle coverage, blur, and lighting
- Headline, subhead, and long-form VDP body copy
- Tagged & re-ordered photo set with hero shot
- VehicleListing structured data for SEO
- Syndication payload for every marketplace
- Ticket for lot team when a photo is missing
A real recommendation, not a dashboard to hunt through.
Every run posts a decision-ready card to your Command Center — with the math shown, the writeback pre-wired, and a one-tap path to approve, edit, or hold.
- Headline
- Loaded Lariat · Tow Tech · Pano Roof
- Package callouts
- 502A · FX4 · Max Tow · B&O Audio
- Hero shot
- 3/4 front, driver side, golden hour
- Photo coverage
- 94% (missing: cargo bed)
- Est. VDP → lead lift
- +27% vs. baseline
- Syndicated to
- Dealer site · AT · Cars · Meta · Google
Named plays, on a schedule you set.
Fresh-air merchandising
Photo QC sweep
Stale VDP refresh
Price-change syndication
Two-week pilot on 50 VINs. If your VDP→lead ratio doesn't move, walk away — no cost.
Brand-voice copy
Learns from your top-performing VDPs and writes in the same tone — every time.
Photo tagging & QC
Auto-tags interior, exterior, engine, and options — flags missing angles for the lot team.
Options decoder
Turns build codes into human-readable packages your customers actually search for.
Merch templates
On-brand overlays, badges, and CTAs — no design team required.
“My lot photographer used to spend Fridays writing descriptions. Now Merchandiser has every VDP live before he finishes uploading.”
Grab the Merchandiser one-pager.
A single page you can forward to your GM, dealer principal, or ops lead — the workflow, the math, and the outcomes on one sheet.
- Inputs, reasoning, outputs
- Sample recommendation card
- Named playbooks & outcomes
The questions dealers ask us first.
What about SEO?+
Merchandiser writes for humans first, but every VDP ships with structured data (VehicleListing schema) and clean metadata.
Can we lock certain fields?+
Yes — pin any field (price disclaimer, dealer notes, warranty language) and Merchandiser will respect it.
Which website platforms?+
Dealer.com, DealerOn, DealerInspire, Sincro, and any platform with a JSON or feed API.
Will it overwrite my team's edits?+
Human edits win. Merchandiser only refreshes fields that haven't been manually touched since the last run.
Turn every VIN into a story that sells.
Two-week pilot on 50 VINs. If your VDP→lead ratio doesn't move, walk away — no cost.