Austin, TX
Vanguard Ford
Cut lead response from 42 min to 3 min and lifted VDP-to-lead conversion by 38% in the first 60 days.
Lead response
42 min3 min
VDP → lead
2.1%2.9%
Front gross / unit
$1,180$1,540
NEW · Pricing Scout now writes back to CDK, Tekion & Dealertrack —Pricing Scout is live —SEE THE DEMO
Live at 40+ rooftops
This isn't dealer software—This is Autonomy.
Pitlane 360 runs a fleet of specialist AI agents that price your inventory, answer your leads, and merchandise every VDP — grounded on an open standard and live on your site in under seven days.
- 7-day launch
- No DMS swap
- Human-in-the-loop
“It's the first thing that has actually moved gross without adding headcount.”
The autonomous dealership
Agents online
6 · orchestrated
41s
Median first response to a new lead
+$412
Gross uplift per unit priced by Scout
6.2×
Approved recommendations per rep per day
7 days
Live on your existing site & DMS
"Pitlane replaced our BDC coordinator, our merchandising vendor, and half our reporting stack. My reps sell — the agents do the rest."
Sarah Chen
Dealer Principal · Chen Auto Family (7 rooftops)
Customer stories
Hear it from the dealers who run it.
Short takes from GMs, principals, and sales directors on what changes when the fleet goes live.
0:05
“Pitlane replaced the coordination tax. My agents run pricing, follow up leads, and merchandise every VDP — while my reps sell.”
Sarah Chen
Dealer Principal · Chen Auto Family · 7 rooftops
0:05
“For the first time, I can see gross leakage before it hits the ledger. Scout pays for itself on day three.”
Marcus Peters
General Manager · Rocky Mountain Auto Group
0:05
“Lead Concierge books test drives while I sleep. The showroom shows up to qualified appointments every morning.”
Jenn Ortiz
Sales Director · Sunbelt Honda · Tampa, FL
In the dealership
Every workflow, quietly handled.
Pitlane replaces the coordination tax — the endless spreadsheets, the missed follow-ups, the price sheets nobody updates — with a fleet of agents that just do it.
Command Center
One console for the entire rooftop.
Real-time revenue-at-risk, agent activity, and gross uplift — replaces four dashboards your GM never opens.
Explore
Pricing Scout
Elasticity-priced VINs, daily.
Recommends optimal price with projected gross and lead impact.
Explore
Lead Concierge
41-second first response.
Books test drives, answers trade-in questions, escalates hot leads.
Explore
Merchandiser
Every VDP, magazine-grade.
Rewrites descriptions, tags photos, fixes gaps automatically.
Explore
Approvals
Guardrails your controller trusts.
Every price change routes through review — or auto-approves within limits.
Explore
The Fleet
Six specialists.
One chief of staff.
Each agent owns a lane. The Hive orchestrates them against your monthly plan — you approve, they execute, everything is audited.
The standard
An open contract between agents and the retail floor.
DealerSchema is a versioned, open specification for inventory, leads, pricing, and writeback events. Every Pitlane agent is grounded on it — so every action is auditable, portable, and verifiable against the standard.
dealerschema.org / pricing.recommendation@1.2
{
"schema": "pricing.recommendation@1.2",
"vin": "1FTFW1E56PFA83421",
"current_price": 54900,
"recommended_price": 53200,
"projected_gross_delta": 412,
"projected_lead_lift": 0.17,
"confidence": 0.86,
"grounded_by": ["market.comps@2.0", "inventory.vehicle@3.1"]
}Against the incumbents
Competitors ship websites.
Pitlane ships outcomes.
Capability
Legacy & competitors
Pitlane 360
Operator interface
Dashboards & tabs to click
Chief of Staff briefing the fleet
Pricing
Manual + weekly rules
Elasticity-priced daily, approved in one tap
Leads
Round-robin to reps
41-second first response, escalates on intent
Merchandising
Copywriter + agency
Every VDP rewritten and tagged nightly
DMS writeback
CSV re-imports
OAuth push, audited, one-tap revert
Standards posture
Closed, proprietary
Open DealerSchema, versioned in the open
Capability
Operator interface
Legacy & competitors
Dashboards & tabs to click
Pitlane 360
Chief of Staff briefing the fleet
Capability
Pricing
Legacy & competitors
Manual + weekly rules
Pitlane 360
Elasticity-priced daily, approved in one tap
Capability
Leads
Legacy & competitors
Round-robin to reps
Pitlane 360
41-second first response, escalates on intent
Capability
Merchandising
Legacy & competitors
Copywriter + agency
Pitlane 360
Every VDP rewritten and tagged nightly
Capability
DMS writeback
Legacy & competitors
CSV re-imports
Pitlane 360
OAuth push, audited, one-tap revert
Capability
Standards posture
Legacy & competitors
Closed, proprietary
Pitlane 360
Open DealerSchema, versioned in the open
Trusted by growth-focused dealerships
Your data is protected by design
Security-first
- Read-only website scans
- No code changes required
Dealer data privacy
- Site data is only used for your audit
- No customer PII collected
Transparent sources
- Your site + public market data
- DealerSchema open standard
You stay in control
- Approve every agent action
- Full audit trail included
About the audit
What to expect from your free scan.
Enter your dealership website URL. Our scanner crawls your homepage, sitemap, and up to 8 key pages to detect the platforms, widgets, and data signals you already run — then maps them against 14 capability categories like pricing, merchandising, lead routing, and DMS connectivity.
Case studies
Three dealers. Three wins. One quarter.
Scroll to see the before/after metrics we've measured on live rooftops running Pitlane.
Pricing
Priced against outcomes, not seats.
Overlay
$1,500/rooftop/mo
The full agent fleet on top of your current site, DMS, and CRM. Live in 7 days.
- 6 core agents
- DealerSchema events
- Approvals + audit
- Email + Slack support
Fleet
$3,500/rooftop/mo
Adds outcome-based pricing on gross uplift, plus the Hive Chief of Staff.
- Everything in Overlay
- Chief of Staff orchestration
- Custom playbooks
- Named CSM
Group
Custom10+ rooftops
Multi-rooftop console, network insights, and private DealerSchema extensions.
- Everything in Fleet
- Network benchmarks
- Private schemas
- Executive briefings
Questions
The short answers.
Under seven days. Pitlane overlays on top of your existing site, DMS, and CRM — we don't ask you to rip anything out. Most rooftops are running the full agent fleet within a week of the OAuth handshake.
Get started
Bring your dealership online.
One console. Six agents. One open standard. Live in under seven days on the site and DMS you already have.
Audit window closes soon
Free dealership diagnostic + 30-day agent pilot. Lock in this month's window before month end.
Window resets on the 1st of each month. No credit card required.