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Pitlane 360 for DealerSocket

Give your DealerSocket CRM an agentic first-touch — Lead Concierge responds in under 60 seconds and hands the timeline back to your reps.

Pitlane 360 integrates with DealerSocket CRM (and IDMS where present) via the Solera partner API. Leads stream into DealerSchema in real time, Lead Concierge responds first-touch under a minute, and every action logs back onto the DealerSocket customer record with full attribution.

Start your DealerSocket pilot See the workflow

Free 14-day pilot · Read-only trial available · Cancel any time.

DealerSocket CRM · IDMS · Solera
Integration spec
Auth
Credentialed API
Launch time
5–7 business days
Data freshness
Realtime · webhooks
Writeback
Full
Syncs in
  • Leads
  • Customer records
  • Deal status
  • Appointment history
Writes back
  • First-touch responses
  • Follow-up tasks
  • Notes
  • Appointment holds
Our recommendation

Recommended

DealerSocket is a strong CRM but response times bleed gross. Pitlane's Lead Concierge closes the response-time gap without disrupting your reps' workflows — every action shows up as attributed activity in DealerSocket.

Best for
  • DealerSocket CRM rooftops with lead volume > 200/mo
  • Groups with mixed BDC coverage or off-hours gaps
  • IDMS + CRM combined shops (Solera stack)
You'll need
  • Active DealerSocket CRM contract
  • Solera partner API enablement
  • Named CRM admin
  • Rooftop / store IDs
How to sync it up

5–7 business days from kickoff to live agents.

Median rooftop launch
  1. 01
    Step 1

    Solera partner enablement

    We prep the partner API request with Solera. Typical enablement is 3–5 business days.

  2. 02
    Step 2

    Connect + lead source mapping

    Map your lead sources (OEM, website, third-party) so Concierge knows how to respond per channel.

    Different scripts for OEM vs Cars.com leads.

  3. 03
    Step 3

    Approval-first responses

    First week: every Concierge response queues for BDC approval. Once trust builds, flip to auto-send.

  4. 04
    Step 4

    Handoff rules

    Define when Concierge hands off to a human — hot leads, appointment requests, F&I questions.

What it will look like

Live in your Command Center, writing back to DealerSocket.

Every read and write is scoped, audited, and reversible. Reps stay in your existing CRM—Pitlane is the agent layer on top.

Sub-60s first response
Every lead gets a personalized reply in under a minute — 24/7.
BDC-augmenting, not replacing
Concierge handles first-touch; humans take the warm handoff with full context.
Response time SLA tracked live
Every rooftop's response-time SLA rolls up in Command Center.
Attribution built into DealerSocket
Every Concierge action shows on the customer record as a named user.
Connected to DealerSocket
Realtime · webhooks
Inventory sync
2,148 VINs · updated 14s ago
healthy
Leads webhook
12 in last hour · avg latency 1.2s
healthy
Pricing writeback
7 approved · pushed to DealerSocket
healthy
Photo & description sync
Merchandiser queue clear
healthy
Every write is DealerSchema-typed and one-tap reversible.
Capability matrix

What we support today with DealerSocket.

6/6
capabilities live today · 100% coverage
Live today
6
  • Lead ingest (all sources)
    Tap for detail

    Webhook + poll fallback

  • First-touch response writeback
    Tap for detail

    Logged as Pitlane user in DealerSocket

  • Task & note writeback
  • Appointment holds
    Tap for detail

    Beta — request access

  • IDMS deal read
    Tap for detail

    For attribution

  • SMS via DealerSocket messaging
On the roadmap
0
Nothing here yet.
SOC 2 Type II
Least-privilege service accounts, per-rooftop scoping.
Reversible writes
Every writeback is one-tap undo with full diff.
Live in a week
Median rooftop launch is 5–7 business days.
FAQ

DealerSocket, answered.

Will reps see Concierge activity?
Yes — every action posts to the DealerSocket customer timeline as a named Pitlane user, so nothing is hidden.
Does Concierge steal leads from BDC?
No. It handles first-touch and hands off to your BDC for anything qualifying.
Can we start with off-hours only?
Yes. Many rooftops start with nights/weekends before expanding to 24/7.
Does it work with IDMS deals?
Yes — deal outcomes flow back for attribution and gross-lift reporting.
Free 14-day pilot

Turn on Pitlane 360 for DealerSocket this week.

We'll walk you through auth, mapping, and the first live approvals — no DMS switch required.

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