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Pitlane 360 for Dealertrack DMS

Agentic workflows on Dealertrack via the Opentrack platform — with clean handoffs to VinSolutions and vAuto if you use them.

Pitlane 360 integrates through Dealertrack's Opentrack partner platform. We read inventory, deals, and F&I events in near-realtime and write pricing and content back through certified APIs, with tight interop for Cox Automotive stack (vAuto, VinSolutions, HomeNet).

Start your Dealertrack pilot See the workflow

Free 14-day pilot · Read-only trial available · Cancel any time.

Dealertrack Opentrack · Cox Automotive
Integration spec
Auth
Credentialed API
Launch time
5–7 business days
Data freshness
Near-realtime · 60s poll + webhook
Writeback
Full
Syncs in
  • Inventory
  • Deals & F&I
  • Service RO
Writes back
  • Pricing
  • Photos
  • Descriptions
  • Lead notes
Our recommendation

Recommended

Dealertrack Opentrack is a well-scoped API with predictable onboarding. If you're already on Cox Automotive tools like vAuto and VinSolutions, Pitlane will unify pricing and merchandising decisions across them.

Best for
  • Dealertrack DMS rooftops
  • Cox Automotive stack users (vAuto + VinSolutions + HomeNet)
  • Groups looking to unify pricing decisions across tools
You'll need
  • Active Dealertrack DMS contract
  • Opentrack partner enablement
  • Named DMS admin
  • Store IDs per rooftop
How to sync it up

5–7 business days from kickoff to live agents.

Median rooftop launch
  1. 01
    Step 1

    Opentrack request

    We prep the Opentrack partner enablement request. Your admin signs and Cox provisions API access.

  2. 02
    Step 2

    Connect Pitlane

    Scoped API credentials per rooftop, stored in a per-tenant vault. No shared secrets.

  3. 03
    Step 3

    Map + link Cox tools

    If you use vAuto or VinSolutions, we link them in the same flow — one Pitlane account, one source of truth.

    Prevents pricing conflicts between systems.

  4. 04
    Step 4

    Approvals-first go-live

    Watch the Approvals queue for a week, then enable auto-approve rules per agent.

What it will look like

Live in your Command Center, writing back to Dealertrack.

Every read and write is scoped, audited, and reversible. Reps stay in your existing DMS—Pitlane is the agent layer on top.

Pricing Scout across Cox tools
One recommendation, applied to Dealertrack + vAuto together — no more conflicting prices.
Merchandiser bridges HomeNet
Photos and descriptions flow into HomeNet for distribution across your marketplaces.
Lead Concierge on VinSolutions
60-second first responses logged natively into the VinSolutions customer record.
Unified approvals
Every write to any Cox tool routes through the same Pitlane approvals queue.
Connected to Dealertrack DMS
Near-realtime · 60s poll + webhook
Inventory sync
2,148 VINs · updated 14s ago
healthy
Leads webhook
12 in last hour · avg latency 1.2s
healthy
Pricing writeback
7 approved · pushed to Dealertrack
healthy
Photo & description sync
Merchandiser queue clear
healthy
Every write is DealerSchema-typed and one-tap reversible.
Capability matrix

What we support today with Dealertrack.

6/6
capabilities live today · 100% coverage
Live today
6
  • Inventory read
  • Pricing writeback
    Tap for detail

    Coordinated with vAuto if enabled

  • Photo & description writeback
    Tap for detail

    Via HomeNet if linked

  • Deals & F&I read
  • VinSolutions CRM two-way
  • Service RO read
On the roadmap
0
Nothing here yet.
SOC 2 Type II
Least-privilege service accounts, per-rooftop scoping.
Reversible writes
Every writeback is one-tap undo with full diff.
Live in a week
Median rooftop launch is 5–7 business days.
FAQ

Dealertrack DMS, answered.

Does Opentrack cost extra?
Cox charges partner data fees. We help you scope them against pilot ROI before turning on writeback.
Will Pitlane fight with vAuto pricing?
No — we detect vAuto and coordinate. You choose which tool is the primary pricing source per fleet.
Can we run Pitlane without VinSolutions?
Yes. Lead Concierge works with any CRM or headless (email/SMS only).
How long to go live?
Median 5–7 business days from kickoff.
Free 14-day pilot

Turn on Pitlane 360 for Dealertrack this week.

We'll walk you through auth, mapping, and the first live approvals — no DMS switch required.

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