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Pitlane 360 for HomeNet Automotive

Turn HomeNet into a live merchandising surface — Pitlane's Merchandiser writes photos, descriptions, and equipment back automatically.

Pitlane 360 integrates with HomeNet via the iOL API and standard feed exports. We use it as the write surface for VDP content: descriptions, photos, equipment, and pricing — which then syndicates to your website provider, AutoTrader, Cars.com, and every downstream marketplace.

Start your HomeNet pilot See the workflow

Free 14-day pilot · Read-only trial available · Cancel any time.

HomeNet iOL · Inventory Online
Integration spec
Auth
Credentialed API
Launch time
3–5 business days
Data freshness
Near-realtime · 5min sync
Writeback
Full
Syncs in
  • Inventory
  • Photo status
  • Syndication targets
Writes back
  • Descriptions
  • Photos
  • Equipment
  • Pricing
Our recommendation

Recommended

HomeNet is the ideal write target for merchandising because it fans out to every downstream feed. Pair with a DMS integration (CDK, Reynolds, Tekion) so pricing writes hit the DMS and content writes hit HomeNet.

Best for
  • Rooftops using HomeNet for inventory syndication
  • Cox Automotive stack users
  • Groups wanting one place to write VDP content
You'll need
  • Active HomeNet iOL contract
  • API credentials (Cox / HomeNet provisioned)
  • Store IDs per rooftop
How to sync it up

3–5 business days from kickoff to live agents.

Median rooftop launch
  1. 01
    Step 1

    Provision API access

    We coordinate iOL API credentials with your Cox rep. Usually a same-day provisioning if you're already a HomeNet customer.

  2. 02
    Step 2

    Connect + verify feeds

    Pitlane pulls your syndication map — which marketplaces get which fields — and confirms our writes will fan out correctly.

    Prevents duplicate or stale content downstream.

  3. 03
    Step 3

    Enable Merchandiser

    Merchandiser drafts new descriptions and photo orders. All content queues in Approvals by default.

  4. 04
    Step 4

    Fan out to marketplaces

    Approved content writes to HomeNet and syndicates within minutes to AutoTrader, Cars.com, and your website provider.

What it will look like

Live in your Command Center, writing back to HomeNet.

Every read and write is scoped, audited, and reversible. Reps stay in your existing Inventory—Pitlane is the agent layer on top.

Auto-generated VDP copy
Merchandiser rewrites tired descriptions with SEO-tuned copy per VIN.
Photo gap detection
Flags VINs missing hero shots, interiors, or 360s — orders them via your vendor.
Cross-marketplace consistency
Same VIN reads identically on AutoTrader, Cars.com, and your site.
One approvals queue
Every content write routes through Pitlane's Approvals — nothing goes live silently.
Connected to HomeNet Automotive
Near-realtime · 5min sync
Inventory sync
2,148 VINs · updated 14s ago
healthy
Leads webhook
12 in last hour · avg latency 1.2s
healthy
Pricing writeback
7 approved · pushed to HomeNet
healthy
Photo & description sync
Merchandiser queue clear
healthy
Every write is DealerSchema-typed and one-tap reversible.
Capability matrix

What we support today with HomeNet.

6/6
capabilities live today · 100% coverage
Live today
6
  • Inventory read
  • Description writeback
    Tap for detail

    SEO-tuned, VDP-optimized

  • Photo order + upload
    Tap for detail

    Integrates with photo vendors

  • Equipment/features writeback
  • Pricing writeback
    Tap for detail

    Coordinated with your DMS

  • Historical price tracking
On the roadmap
0
Nothing here yet.
SOC 2 Type II
Least-privilege service accounts, per-rooftop scoping.
Reversible writes
Every writeback is one-tap undo with full diff.
Live in a week
Median rooftop launch is 5–7 business days.
FAQ

HomeNet Automotive, answered.

Do we still need our current website provider?
Yes. HomeNet fans out to your provider — Pitlane doesn't replace it.
Can Pitlane order photos?
Yes, when integrated with your photo vendor (via API or ticket). Otherwise we surface a task list.
Will this fight with vAuto pricing?
No — if vAuto is your pricing source, Pitlane writes descriptions/photos to HomeNet and coordinates pricing separately.
How fast can we launch?
3–5 business days once iOL API credentials are provisioned.
Free 14-day pilot

Turn on Pitlane 360 for HomeNet this week.

We'll walk you through auth, mapping, and the first live approvals — no DMS switch required.

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